Hi, we’re Jess & Lucy - the founders, owners & creators of Allay Baby.
We have worked together as neonatal nurses within the NHS since 2019, where we discovered our shared passion for supporting and educating families. Throughout our experience, we have developed a range of skills and knowledge to help families navigate their own unique parenthood journeys.
At Allay Baby, we want to help you achieve your individual family goals, empowering you to become the parent you envision for your baby. The word ‘allay’ means to ease or relieve fears, worries and concerns. This meaning is at the heart of what we do. Through our knowledge and experience in infant feeding, baby massage and newborn care, we hope to alleviate, even if just a little, some of the uncertainty and anxiety that can come with feeding and parenting.
Above all, we want to help restore a little calm, confidence and reassurance to your adventure into parenthood.
“Being touched and caressed, being massaged, is food for the infant. Food as necessary as minerals, vitamins and proteins”
— Dr Frederick Leboyer
This quote inspired our training in infant feeding support & infant massage.
Our Experience
With over a decade of combined hospital-based experience in breastfeeding and lactation support, we offer compassionate, evidence-based care tailored to your family’s needs.
We have particular experience supporting families with premature or small babies, tongue-tie, complex medical, cardiac or surgical needs, and concerns around low milk supply.
We are guided by the UNICEF UK Baby Friendly Initiative (BFI) standards. Alongside supporting families, we contribute to the implementation of BFI training within the hospital setting and share our knowledge and experience by teaching staff and helping to promote consistent, evidence-based breastfeeding support.
Our Credentials
BSc Bachelor of Nursing (Australia).
MSc Paediatric Clinical Nursing.
BSc Joint Honours Mathematics & Psychology.
PgDip Children’s Nursing.
Qualified in Speciality as Neonatal Intensive Care Nurses
International Board Certified Lactation Consultants (IBCLC) since 2021 and 2023.
Competent in Neonatal Life Support (NLS)
IAIM Infant Massage Instructor since 2021.
Why Allay Baby?
We created Allay Baby to provide personalised guidance, evidence-based practices and a supportive environment through our breastfeeding support and infant massage services, designed to nurture both you and your baby.
Feeding Goals
We want to help you reach your personal feeding goals for your family.
Building Bonds
We value nurturing touch and communication, which foster a deep bond between parent and child, supporting both emotional and physical well-being.
We want to help you build a network of local support and resources to help you and your family thrive.
Your Support Network
